Blogs is NOT what you see, but what you make others see.
Sunday, January 28, 2007
Annie Leibovitz's Magical Touch on Disney
My all time favourite photographer, Annie Leibovitz does it again, but now working with Disney, creates these marketing masterpieces that are sure to attract anyone from kids from 1 to 92. Each image features a scene with the featured celebrities transformed into the role of a fabled Disney character, expressing their own dreams and imagination.
As Cinderella, Scarlett Johansson is seen running down a flight of stairs as the clock strikes midnight with her glass slipper unknowingly left behind. The tagline reads, "Where every Cinderella story comes true."
Befitting a true princess, Johansson wears a stunning, one-of-a-kind Harry Winston tiara – a dazzling piece in platinum with more than 62 carats of sparkling diamonds and valued at $325,000. The dress worn by Johansson is a custom-made, Cinderella-inspired gown designed by Nicoletta Santoro.
David Beckham plays the part of the gallant Prince Phillip from "Sleeping Beauty," atop his trusted steed fighting the evil dragon. The tagline reads, "Where imagination saves the day". (See Below)
"There were many Disney characters I liked as a kid," said Beckham. "Now my sons love the Disney characters and it's a big part of their lives, a big part of many children's lives around the world. So to be part of that is an honor and very exciting. "I love going to Disney, I'm like a big kid," he added.
Beyoncé appears as "Alice in Wonderland," twirling in a teacup, accompanied by Oliver Platt as the Mad Hatter and Lyle Lovett as the March Hare. The tagline reads, "Where Wonderland is your destiny."
It just keeps coming, the ads and everything..I love what they did with the theme and the ad you watch on tv. More about the new campaign, the WDW Website offers exclusive sneak peek about what's going on by clicking here. View the "Year Of A Million Dreams" ads righthere .The latest Disney ad for the affordable passes can be viewed by clicking here